Human beings tell stories, make meaning, try to figure out their situations. Most of us want to live a good and meaningful life - but what makes a life good and meaningful and how do we live that way? To answer these existential questions we turn to our culture. But our culture pelts us with a bewildering and contradictory barrage of messages. To begin to clarify the sorts of lives from which we are choosing we can separate these messages into corporate, folk, and major sub-cultural sources. We can further distinguish dominant and marginal messages from each of those sources. Through the process of carefully analyzing these messages, it is possible to assemble a relatively coherent and sturdy sense of how to live our lives.
Dominant Corporate Cultural Messages
- magazines
- music videos
- movies (Bus Stop)
Marginal Corporate Cultural Messages
- movies (foxfire, pump up the volume, fight club, truman show, etc)
- songs (Pink Floyd, Nas, Rage Againsts the Machine, etc)
Dominant Folk Messages
- interviews with family and friends
- interviews with people on the street
- holidays
- regular peoples' dominant messages online
- early childhood and early education
Marginal Folk Messages
- the weird uncle
- the revealer
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